Virgin media has announced that it has launched a new application called ‘Get Social’. This is geared towards its mobile customers and includes social networking and e-mail applications.

Get Social allows users to perform instant updates to twitter, Facebook, Google talk, Yahoo! Messenger and virginmedia.com. This enables people to stay in touch and up to date with their friends and social media connections at all times.

The service is initially launching on just a few mobile platforms. These platforms include the Nokia 5800, Nokia 5530, Sony Ericsson W595 the Sony Ericsson K770i. More handsets are to follow in the new year.

The company has stated that mobile Internet use within its customer base has doubled since January of 2009. This is driven by market leading data tariffs and the increasingly high-end handset usage by their user base.

Virgin media feels that Get Social will help transform the mobile experience for their customers. By bringing their favorite social networks to their fingertips, Virgin feels that they are changing the way people will use their mobile phones. By providing simple to use applications and delivering market leading mobile data rates.

These applications will help deliver content to Virgin’s users, wherever they may be. In addition Virgin has taken the necessary steps to prevent loss of users to other more robust services.

In an age where bang for your buck really matters Virgin seems to have their priorities in order. Albeit a little behind the times. I guess you could say better late than never.

Give the users what they want, when they want it, and you will have happy recurring monthly users.

After all that is what a mobile operator should strive for. Collecting monthly revenue from the user is tantamount to any mobile operators success.


Written by: Michael, who runs a website about Link Building Services