This is something you don’t see every day RIM and Microsoft have both come to terms with the dominance of the iPhone in the mobile phone market. This leaves the two companies playing catch-up to Apple.

According to the head of Microsoft UK mobility Phil Moore, who spoke at a recent Q&A session at the ‘Connect!’ Technology Summit in London. It’s said that Apple entered the mobile market in 2007 with a fresh new approach that still holds consumer sway in the market.

When Apple first onto the scene a couple of years ago with the iPhone, they completely threw away the rulebook and reinvented it. Unfortunately Apple’s competitors cannot simply do the same thing. Apple completely caught the rest of the industry asleep, by launching something that was completely iconic, new, and yet to be seen device. With a completely intuitive and extremely good user interface. They caught the mobile market with their pants down.

Windows mobile seven will attempt to balance market share, however it has been pushed back until late next year. Windows mobile will attempt to garnish market share by playing to the enterprise users and consumers. There’ll be more flexibility and much easier to use touch UI.

Additionally RIM notes that manufacturers doing well in the market are the ones that have a fully integrated system between hardware, software, and network services.

Part of the reason behind Apple’s success is that accelerated the importance of the smart phone. Users are demanding what they want on their phone and Apple has been listening. Apple has shown people what phones are capable of and has been a catalyst for everyone in understanding the phone as a platform to deliver feature-rich applications.

Do our readers think that the Google Phone will be able to knock Apple’s iPhone of the top shelf?


Written by: Robert, who runs a website about SEO