A new music and video download service will be launched by Sony Corp in a challenge to compete with Apple Inc. This announcement is all set to be made in Berlin on Wednesday at the IFA technology show. This incident will coincide with a scheduled media event by Apple on the same day in US.

This service will operate across internet connected devices like Walkman music player, Vaio computers, Bravia televisions, Blu-ray players and Sony Ericsson cell phones but it will be available only after next year according to the reports. Sony’s president Howard Stringer has put in lot of efforts to develop the products which take the advantage of rich portfolio of music and film. Video on demand service has been launched by the company in US this year.

For all these years, Sony wasn’t successful in gaining ground on Apple in download market. On Wednesday, Apple is expected to unveil a redesigned iPod in a media event and also it will announce the new TV project which will be called as Apple TV.


Written by: josh, who runs a website about Tech News