Recent news said, Walt Disney Co will purchase start up Playdom for at least $563.2 million, it aims to be a leader in the fast growing market for games which are played on social networking sites like Facebook and MySpace. This game has attracted more users than traditional video games, and this deal is considered as the richest deal ever.

This deal is expected to close by the end of Disney’s fiscal year in 2010. Playdom is considered as fourth largest developer, it attracts around 42 million players every month especially for the games like “Mobsters” and “Social City”. We all know, social networking sites are the hot places which attracts users. There is no surprise if Playdom is getting popular in video game categories.

John Pleasants, chief executive of Playdom will be joining Disney Interactive Media Group as an executive vice President. He was hired by Playdom in last fall. Looks like Disney is trying to capture the whole market with different ventures. Playdome has a chance of getting more enhanced by the touch of Walt Disney.


Written by: josh, who runs a website about Tech News